The framework for good design

Already highly respected structural experts, Reaveley Engineers recognized they needed to build up their interpersonal relationships, too. The company did its homework, conducting extensive research which revealed specific areas for improvement. Newly committed to their client-focused approach, Reaveley asked us to rebrand the company and launch an internal awareness campaign. Environmental graphics, office posters, employee materials, and a new website helped build the metaphorical scaffolding for the company’s growth. Project photography from Reaveley Engineers.

Reaveley Engineers

Logo, visual style guide, collateral, website, launch campaign, corporate videos

Learning to speak the same design language.

Design option 1: “I couldn’t hate this any more.”

Design option 21 (suspiciously similar to Design 1): “I love this!”

Sometimes design is an exercise in patience—and in learning to speak a client’s language. Engineers to the core, Reaveley approvers worked in the realm of precise specifications, not creative interpretation. Once we found a common vocabulary, it turned out we shared the same blueprint for success after all.

What

App UI Design
Branding & Logo Design
Collateral Design
Environment Design
Event Design (Physical/Virtual)
Illustration
Motion Graphics
Photo/Video Direction
Production Management
Tone & Voice Style Guides
Visual Identity Style Guides
Web Design

Who

Amazon Web Services
Ancestry.com
CHG Healthcare Services
The Church of Jesus Christ
of Latter-day Saints
Easton Mountain Products
Forcepoint
Hale Centre Theatre
MHTN Architects
New Relic
OpenText
Polynesian Cultural Center
Redcat

Why

We believe that great design has the power to arrest the eye, engage the mind, and grow brands—simultaneously. We believe a powerful brand is a relational experience. It is the point of intersection where the offering of the company jives so intuitively with the needs of its human audience, the two have an instant connection with each other. And not just once, but over and over.