Already highly respected structural experts, Reaveley Engineers recognized they needed to build up their interpersonal relationships, too. The company did its homework, conducting extensive research which revealed specific areas for improvement. Newly committed to their client-focused approach, Reaveley asked us to rebrand the company and launch an internal awareness campaign. Environmental graphics, office posters, employee materials, and a new website helped build the metaphorical scaffolding for the company’s growth. Project photography from Reaveley Engineers.
Logo, visual style guide, collateral, website, launch campaign, corporate videos
Design option 1: “I couldn’t hate this any more.”
Design option 21 (suspiciously similar to Design 1): “I love this!”
Sometimes design is an exercise in patience—and in learning to speak a client’s language. Engineers to the core, Reaveley approvers worked in the realm of precise specifications, not creative interpretation. Once we found a common vocabulary, it turned out we shared the same blueprint for success after all.
We believe that great design has the power to arrest the eye, engage the mind, and grow brands—simultaneously. We believe a powerful brand is a relational experience. It is the point of intersection where the offering of the company jives so intuitively with the needs of its human audience, the two have an instant connection with each other. And not just once, but over and over.