In 1997, we were two ha’oles (a.k.a. white guys) who moved to Hawaii, lived by the beach, and enjoyed sun-soaked days as Creative Directors for the Polynesian Cultural Center. Hundreds of projects later, we live in Salt Lake City, have even paler skin, yet continue to bring award-winning work to the PCC via the Farm. We’re proud of our long-standing relationship with Hawaii’s most popular paid attraction. Well-deserved photography credits go to Michael McRae, Ty Allison, Skylar Nielsen, and Derek Israelsen. Illustrations by Design Farm.
Polynesian Cultural Center
Logo, visual identity system, signage, retail design, illustration, brand consulting
We believe that great design has the power to arrest the eye, engage the mind, and grow brands—simultaneously. We believe a powerful brand is a relational experience. It is the point of intersection where the offering of the company jives so intuitively with the needs of its human audience, the two have an instant connection with each other. And not just once, but over and over.