Consistently named as one of Honolulu’s top attractions, the night show at the Polynesian Cultural Center deserves an identity all its own. The logo and visual style we developed for Ha: The Breath of Life evokes the culture and emotions of this Pacific isle saga. The epic presentation takes patrons through one man’s life while being immersed in 6 unique island cultures. Photography by Matt Reier and Skylar Nielsen. Animations/illustrations by Ryan Woodward.
HĀ: Breath of Life Night Show
Logo, photo direction, souvenir collateral, launch campaign
We believe that great design has the power to arrest the eye, engage the mind, and grow brands—simultaneously. We believe a powerful brand is a relational experience. It is the point of intersection where the offering of the company jives so intuitively with the needs of its human audience, the two have an instant connection with each other. And not just once, but over and over.