A source of scripture in The Church of Jesus Christ of Latter-day Saints, the Book of Mormon is a record of ancient civilizations on the American continents. We were privileged to develop the visual identity for a series of videos related to the book. Elements include a logotype system, graphic textures, and iconography. Being mindful of cultural and historical sensitivities, the closely-reviewed process involved thoughtful reflection on over a 1,000 year span of people, places, stories, and faith. Photography by Matt Reier. Illustrations by Design Farm.
Book of Mormon Videos
Logo system, visual identity and style guide , illustration, social media campaign
We believe that great design has the power to arrest the eye, engage the mind, and grow brands—simultaneously. We believe a powerful brand is a relational experience. It is the point of intersection where the offering of the company jives so intuitively with the needs of its human audience, the two have an instant connection with each other. And not just once, but over and over.