In today's AI-driven world, New Relic introduced Grok, their latest tool. Grok acts like a smart assistant for software questions. Just ask, 'Why is my cart not working?' and Grok does the tech stuff to provide answers, root causes, and solutions. We also created a campaign that showcases Grok's identity and AI tech without making you feel overwatched. Video work done in collaboration with Theo Darling.
New Relic, Inc.
Logo, campaign look & feel, photo illustrations, art direction, storyboarding
We believe that great design has the power to arrest the eye, engage the mind, and grow brands—simultaneously. We believe a powerful brand is a relational experience. It is the point of intersection where the offering of the company jives so intuitively with the needs of its human audience, the two have an instant connection with each other. And not just once, but over and over.