New Relic is where dev, ops, security and business teams solve software–performance problems with data. It's a brand driven by the very human need to understand what data can reveal. As a company it empowers those who create and drives their passion. Design Farm worked closely with in-house brand and marketing teams to visualize a brand that delivers solutions through the entire software lifecycle. Video work done in collaboration with Theo Darling.
New Relic, Inc.
Logo, rebrand, iconography, photo illustrations, art direction, collateral system, event design
Occasionally, the brand refresh process can be perfect right up until the new website launches. Then, the nuances somehow get lost from concept to execution. Fortunately, that was NOT the case with New Relic. Working with the internal design team actually elevated everything we had envisioned for the brand and took much, much further. Amazing talent, attention to detail, and a passion for the details literally took the New Relic brand into the hands of their customers. Check it out here.
We believe that great design has the power to arrest the eye, engage the mind, and grow brands—simultaneously. We believe a powerful brand is a relational experience. It is the point of intersection where the offering of the company jives so intuitively with the needs of its human audience, the two have an instant connection with each other. And not just once, but over and over.