Data for Engineers

New Relic is where dev, ops, security and business teams solve software–performance problems with data. It's a brand driven by the very human need to understand what data can reveal. As a company it empowers those who create and drives their passion. Design Farm worked closely with in-house brand and marketing teams to visualize a brand that delivers solutions through the entire software lifecycle. Video work done in collaboration with Theo Darling.


New Relic, Inc.


Logo, rebrand, iconography, photo illustrations, art direction, collateral system, event design

Logo Meaning
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Launching a seamless brand from logo to log in

Occasionally, the brand refresh process can be perfect right up until the new website launches. Then, the nuances somehow get lost from concept to execution. Fortunately, that was NOT the case with New Relic. Working with the internal design team actually elevated everything we had envisioned for the brand and took it much, much further. Amazing talent, attention to detail, and a passion for the details literally delivered the new brand right into the hands of their customers. Check it out here.

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  • App UI Design
  • Branding & Logo Design
  • Collateral Design
  • Environment Design
  • Event Design (Physical/Virtual)
  • Illustration
  • Motion Graphics
  • Photo/Video Direction
  • Production Management
  • Tone & Voice Style Guides
  • Visual Identity Style Guides
  • Web Design


  • Amazon Web Services
  • CHG Healthcare Services
  • The Church of Jesus Christ
    of Latter-day Saints
  • Easton Mountain Products
  • Forcepoint
  • Hale Centre Theatre
  • MHTN Architects
  • New Relic
  • OpenText
  • Polynesian Cultural Center
  • Redcat


We believe that great design has the power to arrest the eye, engage the mind, and grow brands—simultaneously. We believe a powerful brand is a relational experience. It is the point of intersection where the offering of the company jives so intuitively with the needs of its human audience, the two have an instant connection with each other. And not just once, but over and over.