Cybersecurity seems about as high-tech as you can get. But we helped Forcepoint flip that perception with a top-to-bottom brand redesign. With a close look at the competition and company strengths, Forcepoint’s brand archetype emerged as a “caregiver”—a far more human approach in a bits-and-bytes industry. We shaped the brand into a compelling visual presence including direction for a photo library, video projects, collateral templates, and a comprehensive style guide encompassing voice and tone, visual elements, and even the company’s audible presence. Illustrations by Design Farm and Noma Barr. Photography by Derek Israelsen, Chad Kirkland, and Christian Stoll.
Logo, visual identity, photo direction, style guide, collateral, product and event videos
Design Farm helped Forcepoint articulate a simple strategy—what people can make and the value they create is immense. And the digital age has taken human potential even further. It’s been an incredible catalyst for development and growth, transforming people, organizations and the world. Unfortunately, the same technology that’s fueling this incredible growth is also vulnerable to a relentless barrage of threats and attacks. And cybersecurity’s one-size-fits-all response is choking the very potential it’s trying to protect. Its inflexibility stifles individuals. It closes off opportunities. It’s not keeping us safe. And it doesn’t let us grow.
But there is another way. A humanly attuned approach to safeguarding data in the digital age that allows people to flourish. To Forcepoint, it’s the only way. And that’s what they’re all about. Working with businesses in true partnership to create the kinds of environments in which people can thrive. Uniquely attuned to each individual. Simply put, Forcepoint exists to safeguard human potential. And the potential is endless.
We believe that great design has the power to arrest the eye, engage the mind, and grow brands—simultaneously. We believe a powerful brand is a relational experience. It is the point of intersection where the offering of the company jives so intuitively with the needs of its human audience, the two have an instant connection with each other. And not just once, but over and over.