Simply put, we safeguard human potential

Cybersecurity seems about as high-tech as you can get. But we helped Forcepoint flip that perception with a top-to-bottom brand redesign. With a close look at the competition and company strengths, Forcepoint’s brand archetype emerged as a “caregiver”—a far more human approach in a bits-and-bytes industry. We shaped the brand into a compelling visual presence including direction for a photo library, video projects, collateral templates, and a comprehensive style guide encompassing voice and tone, visual elements, and even the company’s audible presence. Illustrations by Design Farm and Noma Barr. Photography by Derek Israelsen, Chad Kirkland, and Christian Stoll.

Forcepoint

Logo, visual identity, photo direction, style guide, collateral, product and event videos

What

App UI Design
Branding & Logo Design
Collateral Design
Environment Design
Event Design (Physical/Virtual)
Illustration
Motion Graphics
Photo/Video Direction
Production Management
Tone & Voice Style Guides
Visual Identity Style Guides
Web Design

Who

Amazon Web Services
Ancestry.com
CHG Healthcare Services
The Church of Jesus Christ
of Latter-day Saints
Easton Mountain Products
Forcepoint
Hale Centre Theatre
MHTN Architects
MicroFocus
New Relic
Polynesian Cultural Center

Why

We believe that great design has the power to arrest the eye, engage the mind, and grow brands—simultaneously. We believe a powerful brand is a relational experience. It is the point of intersection where the offering of the company jives so intuitively with the needs of its human audience, the two have an instant connection with each other. And not just once, but over and over.