Cybersecurity seems about as high-tech as you can get. But we helped Forcepoint flip that perception with a top-to-bottom brand redesign. With a close look at the competition and company strengths, Forcepoint’s brand archetype emerged as a “caregiver”—a far more human approach in a bits-and-bytes industry. We shaped the brand into a compelling visual presence including direction for a photo library, video projects, collateral templates, and a comprehensive style guide encompassing voice and tone, visual elements, and even the company’s audible presence. Illustrations by Design Farm and Noma Barr. Photography by Derek Israelsen, Chad Kirkland, and Christian Stoll.
Logo, visual identity, photo direction, style guide, collateral, product and event videos
We believe that great design has the power to arrest the eye, engage the mind, and grow brands—simultaneously. We believe a powerful brand is a relational experience. It is the point of intersection where the offering of the company jives so intuitively with the needs of its human audience, the two have an instant connection with each other. And not just once, but over and over.