As digital signatures become increasingly important, DocuSign needed a brand signature of its own. Design Farm presented logos and an updated look and feel for the company. Although our relationship with DocuSign changed before the makeover happened entirely, much of our work remains, including the look of the current logo. The following work reflects our vision for the maturing e-signature powerhouse. Illustrations by Design Farm.
Logo, brand guide, illustration, product campaigns, event design
The original DocuSign logo was heavy on the "signature" and light on style. As the company matured in market presence and capabilities, our logo (middle) was designed to convey trust, confidence and freedom for years to come. The triangle was to become the marker identifying where customers needed to sign next in a digital document while becoming an integral part of the visual identity. As our contact at DocuSign was "phased out" of their role, so too was the triangle marker. What was left (bottom) was a clean, albeit, less unique logotype.
We believe that great design has the power to arrest the eye, engage the mind, and grow brands—simultaneously. We believe a powerful brand is a relational experience. It is the point of intersection where the offering of the company jives so intuitively with the needs of its human audience, the two have an instant connection with each other. And not just once, but over and over.