Appreciateology—the art and science of appreciation—isn’t just what O.C. Tanner does, it’s part of their DNA. While collaborating with O.C. Tanner’s own appreciateologists (and design gurus), some great work came out of the creative lab: a massive brand launch program (internal and external), environmental graphics, mobile apps, motion graphics, tradeshow displays, training materials…enough that we could publish a thesis. Copywriting by Todd Scurr (we miss you). Photography by Darren Elwood and Brian Smith. Illustrations by Jude Buffum, Robert Neubecker, and Brad Yeo.


O.C. Tanner


Brand positioning, corporate and event graphics, illustration, animation, collateral design

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Appreciation all around

From 55 different countries, over 1,600 of OCT employees come together. Each year, they create over 3 million awards for thousands of clients in over 100 countries in their native languages. Since employees eat, drink, breathe, and dream appreciation, it’s their mission to spread it worldwide.

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  • App UI Design
  • Branding & Logo Design
  • Collateral Design
  • Environment Design
  • Event Design (Physical/Virtual)
  • Illustration
  • Motion Graphics
  • Photo/Video Direction
  • Production Management
  • Tone & Voice Style Guides
  • Visual Identity Style Guides
  • Web Design


  • Amazon Web Services
  • CHG Healthcare Services
  • The Church of Jesus Christ
    of Latter-day Saints
  • Easton Mountain Products
  • Forcepoint
  • Hale Centre Theatre
  • MHTN Architects
  • New Relic
  • OpenText
  • Polynesian Cultural Center
  • Redcat


We believe that great design has the power to arrest the eye, engage the mind, and grow brands—simultaneously. We believe a powerful brand is a relational experience. It is the point of intersection where the offering of the company jives so intuitively with the needs of its human audience, the two have an instant connection with each other. And not just once, but over and over.