Every family has a unique story.

Ancestry.com is the web’s largest resource for family history. In addition to designing the logo (one of seven siblings within The Generations Network), Design Farm also created a comprehensive brand guide, infographics, and a lead-generating microsite that gets searchers excited about the many family history collections relating to Ellis Island. Illustrations by Bryan Beach and Design Farm. Photos by Kelly Sikkema, Caroline Hernandez, and M.T ElGassier on Unsplash.

Ancestry.com

Logo system, visual style guides, illustration, campaigns, environmental graphics

What

App UI Design
Branding & Logo Design
Collateral Design
Environment Design
Event Design (Physical/Virtual)
Illustration
Motion Graphics
Photo/Video Direction
Production Management
Tone & Voice Style Guides
Visual Identity Style Guides
Web Design

Who

Amazon Web Services
Ancestry.com
CHG Healthcare Services
The Church of Jesus Christ
of Latter-day Saints
Easton Mountain Products
Forcepoint
Hale Centre Theatre
MHTN Architects
New Relic
OpenText
Polynesian Cultural Center
Redcat

Why

We believe that great design has the power to arrest the eye, engage the mind, and grow brands—simultaneously. We believe a powerful brand is a relational experience. It is the point of intersection where the offering of the company jives so intuitively with the needs of its human audience, the two have an instant connection with each other. And not just once, but over and over.