Every family has a unique story.

Ancestry.com is the web’s largest resource for family history. In addition to designing the logo (one of seven siblings within The Generations Network), Design Farm also created a comprehensive brand guide, infographics, and a lead-generating microsite that gets searchers excited about the many family history collections relating to Ellis Island. Illustrations by Bryan Beach and Design Farm. Photos by Kelly Sikkema, Caroline Hernandez, and M.T ElGassier on Unsplash.




Logo system, visual style guides, illustration, campaigns, environmental graphics

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  • App UI Design
  • Branding & Logo Design
  • Collateral Design
  • Environment Design
  • Event Design (Physical/Virtual)
  • Illustration
  • Motion Graphics
  • Photo/Video Direction
  • Production Management
  • Tone & Voice Style Guides
  • Visual Identity Style Guides
  • Web Design


  • Amazon Web Services
  • Ancestry.com
  • CHG Healthcare Services
  • The Church of Jesus Christ
    of Latter-day Saints
  • Easton Mountain Products
  • Forcepoint
  • Hale Centre Theatre
  • MHTN Architects
  • New Relic
  • OpenText
  • Polynesian Cultural Center
  • Redcat


We believe that great design has the power to arrest the eye, engage the mind, and grow brands—simultaneously. We believe a powerful brand is a relational experience. It is the point of intersection where the offering of the company jives so intuitively with the needs of its human audience, the two have an instant connection with each other. And not just once, but over and over.