Technology meets adventure winter, spring, summer and fall

An outdoor equipment company always up for a challenge, Easton took on a mountain of a goal: take a specialized product family to a much broader market. We trekked into new design territory with Easton, launching product identities, a family of collateral, and a full look and feel including illustration, typeface design and photo direction. We even added design to trekking pole products—and never got a blister. Photography by Skylar Nielsen, Rastar Studios and Matthew Turley.

Client

Easton Mountain Products


Disciplines

Photo direction, visual identity, collateral, product development, typeface design

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Who knew? With a certain kind of spray you can turn a slab of plexi into “ice”.

Easton Mountain Product catalogs were written and designed to inspire and inform. With loads of technical specs and technical drawings, we set out to give buyers the complete picture. One thing we didn’t fully understand at the time was how slippery and heavy the actual ice chunks would be. Toes beware.

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What

  • App UI Design
  • Branding & Logo Design
  • Collateral Design
  • Environment Design
  • Event Design (Physical/Virtual)
  • Illustration
  • Motion Graphics
  • Photo/Video Direction
  • Production Management
  • Tone & Voice Style Guides
  • Visual Identity Style Guides
  • Web Design

Who

  • Amazon Web Services
  • Ancestry.com
  • CaptionCall
  • CHG Healthcare Services
  • The Church of Jesus Christ
    of Latter-day Saints
  • Easton Mountain Products
  • Forcepoint
  • Hale Centre Theatre
  • MHTN Architects
  • MicroFocus
  • Polynesian Cultural Center
  • Sorenson Communications

Why

We believe that great design has the power to arrest the eye, engage the mind, and grow brands—simultaneously. We believe a powerful brand is a relational experience. It is the point of intersection where the offering of the company jives so intuitively with the needs of its human audience, the two have an instant connection with each other. And not just once, but over and over.