An outdoor equipment company always up for a challenge, Easton took on a mountain of a goal: take a specialized product family to a much broader market. We trekked into new design territory with Easton, launching product identities, a family of collateral, and a full look and feel including illustration, typeface design and photo direction. We even added design to trekking pole products—and never got a blister. Photography by Skylar Nielsen, Rastar Studios and Matthew Turley.
Easton Mountain Products
Photo direction, visual identity, collateral, product development, typeface design
Easton Mountain Product catalogs were written and designed to inspire and inform. With loads of technical specs and technical drawings, we set out to give buyers the complete picture. One thing we didn’t fully understand at the time was how slippery and heavy the actual ice chunks would be. Toes beware.
We believe that great design has the power to arrest the eye, engage the mind, and grow brands—simultaneously. We believe a powerful brand is a relational experience. It is the point of intersection where the offering of the company jives so intuitively with the needs of its human audience, the two have an instant connection with each other. And not just once, but over and over.