Western River has been guiding rafting adventures since 1961. Our ongoing relationship with WRE isn’t quite that old, but we’ve been floating ideas around together for a lot of years. Besides the corporate logo, Design Farm helped put multiple product brands, their signs, collateral, catalog and their website on the map. Photography by Tom Bear and Sandra Seitamaa on Unsplash.


Western River Expeditions


Logo system, visual identity, photo direction, retail signage, collateral, website design

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Western 04 inset min
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  • App UI Design
  • Branding & Logo Design
  • Collateral Design
  • Environment Design
  • Event Design (Physical/Virtual)
  • Illustration
  • Motion Graphics
  • Photo/Video Direction
  • Production Management
  • Tone & Voice Style Guides
  • Visual Identity Style Guides
  • Web Design


  • Amazon Web Services
  • Ancestry.com
  • CHG Healthcare Services
  • The Church of Jesus Christ
    of Latter-day Saints
  • Easton Mountain Products
  • Forcepoint
  • Hale Centre Theatre
  • MHTN Architects
  • New Relic
  • OpenText
  • Polynesian Cultural Center
  • Redcat


We believe that great design has the power to arrest the eye, engage the mind, and grow brands—simultaneously. We believe a powerful brand is a relational experience. It is the point of intersection where the offering of the company jives so intuitively with the needs of its human audience, the two have an instant connection with each other. And not just once, but over and over.