Behind Every AI Breakthrough

DDN powers the data foundation behind the world’s most ambitious AI. As AI reshapes every industry, DDN builds the systems underneath that make breakthroughs possible, helping organizations move faster and scale with confidence. As the company entered a new AI era, DDN trusted DesignFarm to modernize its brand, elevate its offerings, and refresh its visual identity for the next generation of AI. Video work done in collaboration with Theo Darling.

DDN

Logo refresh, brand guide, voice and tone guide, video guide, art direction, collateral system, web design, event design, iconography, and swag

What

App UI Design
Branding & Logo Design
Collateral Design
Environment Design
Event Design (Physical/Virtual)
Illustration
Motion Graphics
Photo/Video Direction
Production Management
Tone & Voice Style Guides
Visual Identity Style Guides
Web Design

Who

Amazon Web Services
Ancestry.com
CHG Healthcare Services
The Church of Jesus Christ
of Latter-day Saints
Easton Mountain Products
Forcepoint
Hale Centre Theatre
MHTN Architects
New Relic
OpenText
Polynesian Cultural Center
Redcat

Why

We believe that great design has the power to arrest the eye, engage the mind, and grow brands—simultaneously. We believe a powerful brand is a relational experience. It is the point of intersection where the offering of the company jives so intuitively with the needs of its human audience, the two have an instant connection with each other. And not just once, but over and over.