An IT operations analytics company, AppDynamics is as agile as its name. The growing company partnered with a Finnish agency to develop a core brand strategy which we in turn shaped into an overarching brand identity. Acquisition and management changes didn’t allow us to continue the relationships, but fortunately, the brand elements live on. Brand strategy and logo by Kallan and Co.
Visual + tone & voice style guides, illustration, campaigns, environmental graphics
We believe that great design has the power to arrest the eye, engage the mind, and grow brands—simultaneously. We believe a powerful brand is a relational experience. It is the point of intersection where the offering of the company jives so intuitively with the needs of its human audience, the two have an instant connection with each other. And not just once, but over and over.