An IT operations analytics company, AppDynamics is as agile as its name. The growing company partnered with a Finnish agency to develop a core brand strategy which we in turn shaped into an overarching brand identity. Acquisition and management changes didn’t allow us to continue the relationships, but fortunately, the brand elements live on. Brand strategy and logo by Kallan and Co.




Visual + tone & voice style guides, illustration, campaigns, environmental graphics

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App Dynamics 04 inset min
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App Dynamics 07 inset min
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  • App UI Design
  • Branding & Logo Design
  • Collateral Design
  • Environment Design
  • Event Design (Physical/Virtual)
  • Illustration
  • Motion Graphics
  • Photo/Video Direction
  • Production Management
  • Tone & Voice Style Guides
  • Visual Identity Style Guides
  • Web Design


  • Amazon Web Services
  • CHG Healthcare Services
  • The Church of Jesus Christ
    of Latter-day Saints
  • Easton Mountain Products
  • Forcepoint
  • Hale Centre Theatre
  • MHTN Architects
  • New Relic
  • OpenText
  • Polynesian Cultural Center
  • Redcat


We believe that great design has the power to arrest the eye, engage the mind, and grow brands—simultaneously. We believe a powerful brand is a relational experience. It is the point of intersection where the offering of the company jives so intuitively with the needs of its human audience, the two have an instant connection with each other. And not just once, but over and over.